Moore Automotive

How this one started

I had a wreck on I-35 and came off the highway in a car I wasn't confident driving much further, a long way from anyone I knew. Moore Automotive was the nearest shop. They took it straight in and had me sorted out quickly and without the runaround — which is what everybody hopes for from a mechanic and rarely gets as a stranger passing through.

Afterwards I went looking for them online, the way I'd have looked for them beforehand if I'd had the chance. There wasn't much to find. So I built them a website.

A hundred and forty reviews and nowhere to send anyone

Moore Automotive is not an unknown business. They hold 4.4 stars across more than 140 reviews — 97 on Google, 39 on Facebook, more on Yelp — and the reviews say the same two things over and over: fast, and honest. Brandon has built exactly the reputation a shop off a highway needs.

All of it lived inside other companies' apps. Someone searching from the shoulder of I-35 found scattered listings, inconsistent hours, and no single page that belonged to the business. The reputation existed. There was nowhere to land it.

Built for someone who is not browsing

I knew precisely who this site was for, because I had just been them. Somebody off the highway, on a phone, on one bar of signal, who needs three things inside five seconds: are you open, where are you, what's the number.

So the phone number and the hours lead — Monday to Friday eight to five, Saturday nine to two — with directions close behind. The services are written the way a driver describes a problem rather than the way a shop writes an invoice: brakes, tires, transmission, diesel, exhaust, alignment. And there is no booking form anywhere on it. Moore takes walk-ins and answers the phone, so a form would have added a step to the one path that already works.

The reviews are on the page too, with the counts and the sources named. When a stranger is deciding whether to trust a shop with their car, other strangers are the most persuasive thing you have.

What this one is, honestly

Moore didn't hire me. I built the site, handed it over, and they run it. It sits in this portfolio because it is the clearest example of how I decide what a site should do — not from a template, and not from what an owner imagines a visitor wants, but from having been the visitor with the actual problem.

That's the same method I'd bring to your shop. The difference is that I'd ask you what happens on the phone all day, instead of finding out by breaking down.